Karen Torres
Marketing and Communications Professional | FIU MSM Graduate
As AI becomes more integrated into marketing and communications, I think overall judgment and audience insight will be most valuable. AI can definitely support the work and amplify what we’re able to produce, but the quality of the output still depends heavily on the person guiding it and knowing what to ask for, what’s worth keeping, what feels off and what will actually resonate with the people you’re trying to reach. In a field where AI may make some organizations question whether they need a marketing or communications specialist at all, the professionals who continue sharpening those instincts will be the ones who prove why the human behind the tool still matters.